I help brands grow globally using my decade of experience working on Fortune 500s like PepsiCo,
Unilever, L'Oreal, and various startups.
Hi 👋
I have spent a decade building global brands using strategy, community and culture.
Today, I help founders clarify their business strategy and articulate their vision into a brand story that drives growth.
My signature framework is strategy + storytelling + self alignment = Brand Alchemy.
My experience has led to appointments on Advisory Boards at The Body Shop in London and Unicorn Factory in Lisbon.
As a true millennial, when I am not consulting, you will find me in a Pilates class or with a strong oat milk latte in hand.
Brand Strategy and Storytelling Studio that offers brand-building, customer-led growth and one-off experiences.
Crafting a clear brand purpose positioning and market differentiation. Services include brand audits, consumer insights, brand architecture development and strategic frameworks to align your brand with cultural and consumer dynamics.
Senior support across event lifecycle from planning to execution. Services include project management, speaker and sponsor coordination and managing complete marketing teams.
Refining visionary ideas into market-ready messaging. Storytelling to connect with current or potential audiences. Services include content strategy, brand narrative writing and product concepts and offers.
Insights to attract and connect with Gen Z consumers and talent. Including interviews uncovering Gen Z values, digital and workplace behaviors to position your brand as a top choice.
I would love to work with you 1:1 on the below. Please contact me for details.
I provide personalized consulting to founders. Drawing on my Fortune 500 and startup experience, and using Human and Life Design Frameworks and Leadership Codes you’ll leave with insights you can apply to level up yourself, as well as your brand, product and business.
I plug in for strategic once off or ongoing support for launching and growing a brand. Includes an audit with insights on brand positioning and market entry, building a community vs target audience. Ensuring a strong foundation and roadmap for brand growth.
Aqeelah is one of those rare professionals who truly transforms a business. In three months, she didn't just redesign our brand, she shifted how we see our own company. Her listening skills are exceptional, her business acumen is sharp, and her strategic mind combines seamlessly with a creativity that elevates everything she works on.
With her guidance, we clarified our positioning, refined our values, and built a visual identity that finally feels like us. She understood our target audience better than we did ourselves and translated that insight into a brand that's both coherent and powerful.
CEO + Co Founder Hira Talent
Aqeelah offers an incredible support system to any project team she is part of. She anticipates the needs of both the project team and the client and proactively picks up tasks to accelerate work.
She is very talented at executing against a strategy and deftly creates and expands narrative worlds for brands, products, companies, and events that align with strategic intent. Her positive, optimistic attitude is a bonus that energizes the people she works with.
Partner Innate Motion
Aqeelah is an excellent communicator who is adept at building and maintaining relationships with clients, colleagues, and stakeholders. Her warm and approachable nature, combined with her professionalism and integrity, make her a pleasure to work with.
Her attention to detail, coupled with her creative thinking and problem-solving skills, enabled us to deliver high-quality work and achieve our goals on time and within budget
CEO + Founder Mind Matters
Aqeelah is a rare talent with strong creative and strategic skills. She is highly values driven and this reflects in the exceptional content and relationships she builds.
She is always the first point of call on new projects as people love working with her calm energy, expertise and optimism!
Director + Partner Kantar
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