Strategically growing brands, products, and people.

I have a decade of experience working on global brands like PepsiCo, Unilever, L'Oreal, and various startups.
Helping businesses grow by translating strategic insights and founders vision into a compelling brand story.

Aqeelah Hassim portrait.

About

Hi! 👋

I use strategy, community and culture to grow global brands.

My expertise is in D2C community building and engaging Gen Z consumers. Since moving to Lisbon I use my strategy and storytelling experience to help founders build and launch dynamic brands.

My experience has led to appointments on Advisory Boards at The Body Shop in London and Unicorn Factory in Lisbon.

My belief is strategy + storytelling + self alignment = Brand Alchemy.

As a true millennial, when I am not consulting, you can find me in a Pilates class or with a strong oat milk latte in hand. 

Brand Marketing and Storytelling Studio that integrates into your business offering brand-building and creative services.
Let us help you grow your brand! 

Brand Strategy

Crafting a clear brand purpose positioning and market differentiation. Services include brand audits, consumer insights, brand architecture development and strategic frameworks to align your brand with cultural and consumer dynamics.

Events + Brand Experiences

Senior support across event lifecycle from planning to execution. Services include project management, speaker and sponsor coordination and managing complete marketing teams. 

Communications 

Refining visionary ideas into market-ready messaging. Storytelling to connect with current or potential audiences. Services include content strategy, brand narrative writing and product concepts and offers. 

Gen Z Engagement

Insights to attract and connect with Gen Z consumers and talent. Including interviews uncovering Gen Z values, digital and workplace behaviors to position your brand as a top choice.

Advisory

I would love to work with you 1:1 on the below. Please contact me for cases. 

Startup Founders 

I provide personalized consulting to founders. Drawing on my Fortune 500 and startup experience, and using Human and Life Design Frameworks and Leadership Codes you’ll leave with insights you can apply to level up yourself, as well as your brand, product and business.

Fractional Head of Brand 

I plug in for strategic once off or ongoing support for launching and growing a brand. Includes an audit with insights on brand positioning and market entry, building a community vs target audience. Ensuring a strong foundation and roadmap for brand growth.

Want to work together?
Let's chat 

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