I have a decade of experience working on global brands like PepsiCo, Unilever, L'Oreal, and more.
Helping businesses grow by building engaged communities and turning strategic insights into brand stories.
Hi! đŸ‘‹
I have a decade of experience working on global brands like PepsiCo, Unilever and L'Oreal, using strategy and cultural insights to grow brands, products and people.
My expertise is in community-building and engaging #GenZ and emerging markets in the FMCG, Startup and Beauty categories. I am passionate about helping founders build dynamic and future-fit brands. This led to my appointment to the Youth Advisory Board of The Body Shop in London and Nova Ideation in Johannesburg.
As a true millennial, when I am not consulting, you can find me in a Pilates class or with a strong oat milk latte in hand.
Brand Alchemy is a strategic process that transforms a brand’s essence into a clear and meaningful offer for people.
Let us help you grow your brand!
Crafting a clear brand purpose positioning and market differentiation. Services include brand audits, consumer insights, brand architecture development and strategic frameworks to align your brand with cultural and consumer dynamics.
Concept development and refining ideas into actionable, market-ready product offers and services to drive growth. Services include product concepts, trend research and testing.
Developing authentic, impactful messaging. Services include social media and online content strategy, narrative writing and product offering. Events and communications to connect with current or potential audiences.
Senior level guidance and assistance to scale brand performance and growth. Services include consumer insights, workshop design and facilitation and project management.
I would love to work with you 1:1 on the below.
Personalized guidance to help you attract and connect with Gen Z, both as consumers and as talent. Services cover strategies for appealing to Gen Z values, digital behaviors, and workplace expectations, positioning your brand as a top choice for this generation.
Strategic once off or ongoing support for launching and growing a business. Includes an audit with tailored insights on brand positioning and market entry, building community vs a target audience and ensuring a strong foundation and roadmap for sustainable growth.
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