Strategically growing brands, products, and people.

I have a decade of experience working on global brands like PepsiCo, Unilever, L'Oreal, and more.
Helping businesses grow by building communities, designing experiences and turning strategic insights into stories.

About

Hi! 👋

I have a decade of experience using strategy, community and culture to grow global brands.

My expertise is in building D2C communities and engaging Gen Z consumers. I have helped bring to life large-scale global events and brand experiences. Since moving to Lisbon I have been using my storytelling and startup experience to help founders build and launch dynamic brands.

This experience all led to my 18 month appointment to the Youth Advisory Board of The Body Shop in London and tech hub Nova Ideation in Johannesburg.

As a true millennial, when I am not consulting, you can find me in a Pilates class or with a strong oat milk latte in hand.

Brand Studio

Brand Alchemy is a strategic process that transforms a brand’s essence into a clear and meaningful offer.
Let us help you grow your brand!

Brand Strategy

Crafting a clear brand purpose positioning and market differentiation. Services include brand audits, consumer insights, brand architecture development and strategic frameworks to align your brand with cultural and consumer dynamics.

Innovation + Product Growth

Concept development and refining ideas into actionable, market-ready product offers and services to drive growth. Services include product concepts, trend research and testing.

Communications

Developing authentic, impactful messaging. Services include social media and online content strategy, narrative writing and product offering. Storytelling communications to connect with current or potential audiences.

Events + Brand Experiences

Senior support across event lifecycle from planning to execution. Services include project management, speaker and sponsor coordination and managing complete marketing teams.

Advisory

I would love to work with you 1:1 on the below. Please contact me for cases.

Gen Z Engagement

I provide personalized guidance to help you attract and connect with Gen Z consumers and/ or talent. Including interviews uncovering Gen Z values, digital behaviors, and workplace expectations, positioning your brand as a top choice for this generation.

Fractional Head of Brand

I plug in for strategic once off or ongoing support for launching and growing a brand. Includes an audit with insights on brand positioning and market entry, building a community vs target audience. Ensuring a strong foundation and roadmap for brand growth.